Tiny Newsroom
Many companies use corporate newsrooms for their corporate communications. As in media newsrooms, news is received and prepared for specific formats and channels.
Although many companies do it this way: A corporate newsroom does not necessarily require a large physical space with lots of screens or a big team. A corporate newsroom also works with small teams or even individuals. I call it a "Tiny Newsroom".
Like a large newsroom, a Tiny Newsroom collects and plans stories, and organises production and distribution into channels.
A Tiny Newsroom needs three things:
- Systematic story planning and editorial conferences
Lone warriors bring in management and specialist departments or use existing jour fixes to pick up and discuss topics. - A planning tool
There are now several free and many paid tools. - Courage to try things out
- Systematic story planning and editorial conferences
You can get a lot out of your professional communications with little effort.
The Tiny Newsroom, combined with systematic topic planning, helps you to place your own topics and messages in a targeted and strategic way, to use resources in a targeted way and to save time and money through better organisation.
I would be happy to advise you on the introduction of a Tiny Newsroom and set it up together with you.